Google Updates Show & Video 360 Account Level Suspension Policies

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Throughout the year, Google has actually made various updates and information to its displeasure policies.

These updates have primarily revolved around providing more context to marketers on the nature of ad displeasures.

Previously this year, Google upgraded its ad destination policy, not available video policy, and 3-strike rule.

To round out the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the main Displeasures and Suspensions page to have a page devoted to Display and Video 360 users.

The brand-new page will clarify what violations would constitute an account suspension. These include:

  • Preventing systems
  • Coordinated deceptive practices
  • Counterfeit
  • Promotion of unapproved drug stores
  • Undesirable company practices
  • Trade Sanctions infraction
  • Sexually explicit material

While the new Display and Video 360 page isn’t readily available yet, expect to see additional context on the infractions above to guarantee you prevent them.

Repeat Violations Can Result In Suspension

In addition to the listed infractions above, Google announced that a partner account might likewise run the risk of suspension.

If a marketer within a partner account has actually been discovered to violate policies repeatedly, the account itself can be suspended. To be clear, this doesn’t mean any infraction might get an account suspended.

Google’s statement stated that if the partner account or marketer has “consistently or primarily engaged in egregious policy infractions,” that would trigger suspension.

Per Google’s definition, outright violations are:

  • “An infraction so severe that it is illegal or postures substantial harm to our users or our digital marketing environment. Outright infractions often reflect that the advertiser’s total business does not stick to Google Advertisements policies or that a person infraction is so extreme that we can not run the risk of future direct exposure to our users.”

So, what can you do if that happens?

The good news is that the partner and advertiser can appeal account suspensions if struck with one.


Google is continuously reviewing its advertisement and account policies and offenses. Consistent updates throughout the year have brought more clearness to marketers around not only the nature of the disapproval but also more assistance on how to repair these violations.

Due to the fact that Google counts on both human interaction and automation to find infractions, it’s constantly a good idea to spot-check your account for any displeasures each week.

As Google rolls out the brand-new policy page, we will update this article to include the link.

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